I came across the new Louis Vuitton ad featuring Angelina Jolie on Cocoperez.com. I Googled for the picture to add on the blog and I came across an article in the Guardian with an interesting title: What's Angelina Jolie doing in a swamp with a 7,000 pound bag?
At first glance, I would agree that the photo looks a little odd. The ad was shot in Cambodia. Normally Louis Vuitton sends photographers to beautiful places to shoot models (or celebrities) frolicking on an island or relaxing by the pool. But this time around it's Angelina Jolie looking quite fresh-faced in a wooden boat in a Cambodian swamp.
The article states, "the response has not been one of unguarded rejoicing. Some have argued that if you travel upriver in a very poor country with mosquitos and ferocious river beasts threatening your life and sanity, you might not want to take a £7,000 bag with you. Perhaps using poor countries as the backdrop to show off your luxury goods isn't in the best possible taste?"
My opinion? I understand the critics. It is a little questionable that the luxury brand choose to shoot their ads in a developing country. But I think that it look fabulous. I think that the luxury brand has finally done something refreshing. Jolie is not centered in the picture which allows us to examine the beautiful scenery behind the actress. I feel like it is a very artistic photo that isn't cliche. And might I add "ferocious river beasts" ... really...really? Who is this writer? Obviously he's never been to a "poor country" before.
Nonetheless, The article does mention that Jolie gave a reported 10 million dollars to charity from the Louis Vuitton pay cheque.
What do you think of the ad?
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