"Memo Pad: Givenchy's Fall Ad Campaign... New Editor at Whole Living...Memo Pad: Givenchy's Fall Ad Campaign... New Editor at Whole Living...
Posted Monday June 27, 2011
ROARING AHEAD: Riccardo Tisci’s fall collections for Givenchy — which featured snarling Rottweiler prints for him, panthers for her — inspired a campaign with equal ferocity. Naomi Campbell and Natalia Vodianova are among models who posed on printed cushions — one at a time, not in a gang as Tisci usually prefers — and roared for the lens of Mert Alas and Marcus Piggott. Tisci described the women’s spots as 'dark 1950s pinups', while the men’s campaign has a touch of 'Jerry Lewis combined with American sportswear'. The media buy is described as on par with last season, with the images breaking in select September fashion titles.
— MILESSOCHA (...)"
via WWD
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