Want to Make More Money?

Good news for all those label whores out there!

Contrary to your bank account, a new study has found wearing designer labels can help you get a job, but also make you more money so long as the designer is obvious.

For their first experiment, Rob Nelissen and Marijn Meijers people a picture of a man wearing a Tommy Hilfiger polo with a visible logo. The subject's believe that the man who was wearing the Tommy polo had a higher status and had more money. In another experiment, volunteers watched two different videos of job interviews. They voted that the man that was wearing the designer shirt (with the visible logo) was more suitable for the job and also should earn a 9% high salary than the one without a logo! That's huge!

BUT WHY!!!?!?!?!?!

Nelissen and Meijers drew similarities to the "peacock with the best tail gets all the girls". They add "people react to designer labels as signals of underlying quality. Only the best can afford them."

So I guess my label purchases weren't as frivolous as everyone told me they were!