Songstress and American Idol judge, Jennifer Lopez has become the model for the spring 2011 campaign from jewelry label, TOUS. Lensed by Ellen von Unwerth, the Eastern inspired imagery offers up a bevy of colorful looks. Although the colors are beautiful, I have to say that the company seems to have ditched their bags to focus on their jewellery collection. The close-ups of Jennifer Lopez can not beat the intricate and original campaign shots that were taken of Kylie Minogue. I was a little disappointed at the lack of originality in these shots as there is no background, no bags and no pizzazz! The bags are the best part of TOUS (I love the designs and the softness of the leather). If you want to compare some stills from their last two campaigns, click here. And check out the cute short films that accompany the campaigns below.
This year they replaced Kylie with Jennifer Lopez and although the Latina looks amazing in all the shoots, I still feel as if it lacks a certain je ne sais quoi. I think it's the blah backdrops. Could they not think of anything else other than pink and blue?! Check out the campaign shots below:
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| My FAVORITE shot. AMAZING What do YOU think of the shots? AMAZING or blah? To read a little bit more about the company, check out my last post about TOUS here |
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